Press Release

FOR IMMEDIATE RELEASE

The Annual “Little Burgundy” Cultural Festival 2025 is coming soon

The “Little Burgundy” Summer Festival will be coming to Kamloops on June 15

NEWS PROVIDED BY

Little Hearts Foundation

April 4, 2025, Montreal, Quebec

The Little Hearts Foundation is happy to announce the return of the annual “Little Burgundy” summer festival on June 15, 2025, at Riverside Park, Kamloops, to celebrate and share the cultural heritage, its value and support to make a strong community engagement.

The event is free to enter and is open from 9 am to 9 pm. It will be richly filled with cultural and historical events and guided tours of the exhibition stalls of historical value. Local food trucks and the authentic taste of dishes from diverse cuisines will be on the festival grounds. Art stations, workshops, interactive booths and fun activities are open to all age groups at the festival.

All event attendees are invited to enjoy live jazz and hip-hop music performances by Montreal musicians from 6 pm to 8.45 pm.

Live Musical Schedule:

• 6 pm to 6.45 pm – Montreal Renowned saxophonist Colin Stetson’s performance

• 6.50 pm to 7.30 pm – Montreal hip-hop artist Loud’s performance

• 7.30 pm to 8.00 pm –   One of the top hip-hop artists from Montreal, Mike Shabb performance

• 8.00 pm to 8.45 pm – Kamloops local artist Jeremy Kneeshaw’s live performance

“For the past few years, this has been a continuous festival that brings great community engagement to society. The festival is a fun event, and it’s an honour to celebrate our remarkable past, and it urges the young generation to build an exciting future with confidence,” said the Little Hearts Foundation media spokesman, John Balfour.

All the Kamloops local community, TRU students, vendors, historians, families and youth Kamloops artists are warmly invited to the event to support the Annual “Little Burgundy” Cultural Festival 2025. The event highlights will stream live on the @littleheartcanada Instagram page and be shared on the Little Heart Foundation’s official website.

For more information, please visit https://thelittleheartfoundation.ca or contact 236-507-1692.

About Little Hearts Foundation: Little Hearts Foundation is a non-profit organization committed to cultural preservation and social advocacy. Its mission is to preserve cultural values, raise awareness of cultural heritage from generation to generation, uphold strong community engagement, and create opportunities for local artists to engage with the public through social events.

Contact:

Randi Chandrasekara

PR Manager | Little Hearts Foundation

chandrasekaramudir20@mytru.ca

250 768 2694

Fact Sheet

1. Event Name: Annual “Little Burgundy” Cultural Festival 2025
2. Date & Time: Sunday, June 15, 2025 & 9 am. to 9 pm
3. Location: Riverside Park, Kamloops, BC
4. Organizer: Little Hearts Foundation (Non-profit organization)
5. Purpose: The annual summer festival celebrates cultural heritage, values, and creativity and strengthens community relationships.
6. Admission: Free and open to all community members, families, young Kamloops artists, and visitors.
7. Volunteer & Sponsorship Opportunities: Local businesses, vendors, media companies, and community groups are invited to support by registering before May 25, 2025.
8. Featured Artists:  Three Montreal artists, Colin Stetson, Loud, Mike Shabb and one Kamloops local artist, Jeremy Kneeshaw
9. Social Media & Live Streaming: The event highlights will stream live on the @littleheartcanada Instagram page, and special photos and videos will be shared on the Little Heart Foundation’s official website.
10. Accessibility: The festival site is wheelchair accessible for those in need.

Media Assets

Image 1

Caption: The annual “Little Burgundy” festival showcases community engagement through the live musical session in the summer evening.  

Author credit: Photo by BCLC official website

Usage Rights: For promotional use only

Image 2

Caption: The annual “Little Burgundy” festival promotes the cultural diversity of different cuisines by arranging local and international food stalls by the vendors.

Author credit: Photo by Trans Canada Trail

Usage Rights: For promotional use only

Communication Plan

The Annual Little Burgundy Summer Festival is filled with rich cultural value, music and community trust. The blog-focused strategies support creating strong connections with the audience and highlighting the key initiatives of the event.

Relevant Spokespeople and Content Ideas

The key spokespeople will feature in the blog post are

•  Tim Wolfe – The president of the Little Herats Foundation
• Katharine Fisher – Event Organizer
• Marc Dean – Local storyteller
• Mike Shabb – Festival performer
• Carly Harding – Head chef and owner of the French-inspired café Gold Leaf Pastries (Kamloops local vendor)

The five blog posts related to the Annual “Little Burgundy” cultural summer festival will be posted on the Little Hearts Foundation’s official website. Each blog post will be relevant and align with the foundation’s main goals.

Blog 1:  Join us to explore the taste of Little Burgundy

• This topic can reflect the community’s diversity, diverse cuisines around the world and value of the different cultural trends by strengthening community and neighbourhood ties.

Blog 2:  Craving to listen to Live music with your loved ones?  Make your day free on June 15^th

• This blog topic has a more engaging tone and can grab the attention of teens and young adults regarding the festival and encourage them to explore the event on June 15, 2025.

Blog 3:  Hold hands with Little Hearts to celebrate the diversity

• This blog topic gives the event a vibe that focus on representing diverse cultures, including valuing all the different cultures around the world and making strong connections within the community.

Blog 4: What’s Your Story? Share your story with us!

• This content will be aligned to empower community engagement. Collecting insights, reviews, feedback, and comments from the attendees will positively impact digital space, and it can give more public awareness of the summer festival.          

Blog 5: The Visual Recap of the Annual “Little Burgundy” Cultural Festival 2025

• This blog topic encourages attendees to share their special moments in the community album, and it will reflect on their experience and encourage others to participate in the next annual summer festival.

Content Calendar

Crowe MacKay is a public accounting firm located in the northern and western regions of Canada. It was established in 1969. The firm started business from a single office in Vancouver 50 years ago and has grown to operate in eight cities, which include Vancouver, Calgary, Edmonton, Kelowna, Sunshine Coast, Surrey, Whitehorse, and Yellowknife. Crowe MacKay LLP provides audit, tax, advisory, and consulting services to individuals, businesses, and organizations. 
At Crowe MacKay, they follow Corporate Social Responsibility (CSR) to align with its core values of “We Care. We Share. We Invest. We Grow.”  As a professional accounting and advisory firm, its CSR initiatives focus on four pillars: organizational health, community and global enrichment, environmental stewardship, and economic responsibility. 
Crowe MacKay LLP believes its most valuable asset is its people. It prioritizes the health and wellness of its employees. As a company, it creates opportunities for optimal physical and mental health for its employees. It believes that investing in health and wellness programs creates a supportive work environment where employees feel recognized and valued.  
Crowe MacKay is a professional accounting and advisory firm committed to empowering the community and global enrichment. The company encourages their team to contribute to the Employee Volunteer Programs to invest in future societal leaders. The firm helps with volunteering, community support, charitable giving, and donations and encourages employers to join to serve the community. 
Additionally, the firm aligns with CSR initiatives related to environmental stewardship. It mainly focuses on sustainability, guiding clients in making environmentally responsible financial decisions and practicing ethical business practices. 
Crowe MacKay has prioritized economic responsibility through its CSR initiatives. It invests in mentorship programs and provides training and ethical business guidance for its employees and clients. It believes innovation in financial advisory and accounting leads to smart decisions and lasting value to the community and society. 
Based on their 2023 CSR report, they targeted the audience of small and large businesses and owners, non-profit organizations, Indigenous organizations, current employees, students, local communities and environmental advocates to cater their efforts effectively.
They can use social media platforms such as LinkedIn, Instagram, YouTube and Facebook to promote the initiatives and share the stories of employees, volunteers and community supporters. Additionally, they can use the official website to update their achievements and share information regarding upcoming events through email newsletters. They could also set up press releases to share CSR initiatives with media outlets and raise awareness among the community. 
To measure the campaign’s success, Crowe MacKay can use the Key Performance Indicators (KPI) to track the community impact metrics like the total amount of donated charities, the percentage of employee volunteering, and social media engagement through likes, shares, comments and hashtags. In addition, Crowe MacKay can use evaluation methods like SEO strategies like keyword optimizations and conducting surveys and feedback forms, social media analytics and monitoring financial reports to measure the success of the campaign.

Press Release : Crowe MacKay

FOR IMMEDIATE RELEASE

Crowe MacKay declares the New CSR Initiative success of Community and Global Enrichment.

Crowe MacKay announces the success of its CSR initiative by fostering community growth through donations and volunteer initiatives.

NEWS PROVIDED BY 

Crowe MacKay

March 16, 2025, Vancouver, BC

Crowe MacKay LLP announces the success of their new CSR initiative, community and global enrichment campaign. The event will be on April 16 from 2 pm to 6 pm at the Alpine suite at 185 W Georgia St #1400, Vancouver, BC. The event will showcase the successful rate of programs completed in the past year. The Chief Executive Officer, Stefan Ferris and the Firm-wide Marketing Manager, Corporate Social Responsibility Chair Alexis McNeil, will feature the event to reflect the CSR initiative, Crowe MacKay’s legacy, current role, and vision for the future. 

Crowe Mackay prioritizes the company’s community and global enrichment. To continue its commitment to corporate social responsibility, they have completed over $170,000 in donations, supported 180+ organizations, supported 950+ hours and donated 110+ winter clothing items to the community. Through this volunteering initiative and generous contributions, Crowe MacKay has closely connected to countless lives, contributing to a thriving society.

“As CSR chair, I’ve seen firsthand how our teams are passionate about giving back to the communities they live and serve. Backed by the support of the firm and each local office, you can see that they provide lasting value to their communities to the same degree as their clients. I am proud to support our firm and each local office in ensuring the utmost success of each initiative, helping us to create stronger, more vibrant communities.” Explained the Firm-wide marketing manager and corporate social responsibility chair at Crowe Mackay,  Alexis McNeil. 

The program has positively impacted the community’s affordable housing and family support, including the YWCA Northwest Territories, “welcome home” campaign, Sunshine Coast Community Service Society, Lookout Housing, and Health Society programs. As a company, Crowe Mackay has supported youth education through programs like the United Way Alberta Capital Region to support school supplies to underprivileged children. To help with health care and community well-being, Crowe Mackay donated $50,000 to the BC Cancer Foundation to improve access to cancer treatment in the BC Interior. Additionally, the volunteer team at Whitehouse has assembled emergency food hampers for up to 1,900 people per month.

About Crowe MacKay: Crowe MacKay is a Canadian accounting and advisory firm that operates across northern and western Canada. The company is committed to promoting a positive and meaningful community impact through ethical business practices, client relationships and corporate social responsibility. The company’s core values are “We Care, We Share, We Invest. We Grow”. The firm prioritizes organizational health, community and global enrichment, environmental stewardship and economic responsibility. 

Crowe MacKay invites individuals and companies to support the community with positive contributions, volunteerism, giving, or sustainable initiatives to make their community stronger and brighter.

To learn more about Crowe MacKay’s corporate social responsibility initiatives, please visit https://www.crowe.com/ca or call 1 844 522 7693. 

Contact:

Randi Chandrasekara

PR Manager | Crowe MacKay

chandrasekaramudir20@mytru.ca

250.234.6677

Blog post : Crowe MacKay

Hold hands to Giving Back to Our Communities
Let us make a better place for our community

The Crowe MacKay is a company that believes small gestures lead to big changes by holding hands together. Our company prioritizes the people, community and society, so we create initiatives to positively impact society through donations and volunteering. In past years, our company has invested over $170,000 in community giving, supported 180+ organizations, and volunteered more than 950 hours to strengthen community lives. All the Crowe MacKay offices across northern and western Canada have helped local families find stable housing, provided children with education support by delivering essential school supplies, and helped the BC healthcare system. 

Our Yellowknife office has contributed significantly to the “Welcome Home” fundraising campaign to provide affordable family housing to the community in YWCA Northwest Territories.  Our Yellowknife office has proudly donated $15,000 to the campaign to provide a safe place for someone’s family. 
To improve the health and well-being of the community, we are committed to supporting organizations that help people when they need it most. Under the Giving Back to Our Communities program, our Calgary office collaborated with EventStart and distributed the Christmas Hamper drive to needy people. 
Our West Coast Offices support the Lookout Housing and Health Society by providing 100 care packages for the Winter Clothing Drive. In Kelowna, we contributed $50,000 to the BC Cancer Foundation to assist in funding a new therapy suite that brings cancer care closer to home for patients in the BC Interior.
As a firm, we were focused on supporting food banks and educational initiatives throughout northern and western Canada. Our Whitehorse team has provided food hampers, and the Food Bank Society in the Yukom provides emergency food hampers to over 1900 people monthly.
Lack of educational resources should not be a barrier to community literacy’s success. Our Edmonton branch has supported the United Way Alberta Capital Region by donating to the Tools for a School program and the Coasts for Kids and Families campaign. The president and CEO of the United Way Alberta Capital Region mentioned, “Thanks to Edmonton’s involvement in the Tools for the School program, United Way can provide essential supplies to children, helping to remove barriers to learning and ensuring their success in school.”

As a socially responsible firm, giving back is more than a responsibility. However, we cannot do it all alone. We invite you to hold hands with us to make a change. It will make a difference in our local community and help build a better future for the world.

Visit https://www.crowe.com/ca/crowemackay to explore our CSR initiatives and find out how you can make a difference. Together, we can build a better future for everyone.

Reference:

Crowe MacKay | Accounting Services | Crowe MacKay. (n.d.). Crowe. https://www.crowe.com/ca/crowemackay

Corporate Social Responsibility | Crowe MacKay. (n.d.). Crowe. https://www.crowe.com/ca/crowemackay/about-us/corporate-social-responsibility

Crowe MacKay LLP: Overview | LinkedIn. (n.d.). https://www.linkedin.com/company/crowemackay/?originalSubdomain=ca

Press Release

FOR IMMEDIATE RELEASE

The TRU Student newspaper Omega is back in action

The Omega returns and celebrates its relaunch on April 10th with a special event

NEWS PROVIDED BY

The Omega

 February 16, 2025, Kamloops, BC

The TRU student newspaper, The Omega, celebrates its relaunch on April 10th from 5 to 9 p.m. at Brown Family House of Learning, HL190. The event will showcase Omega’s future vision and reflect its legacy and current role in the TRU and Kamloops communities.

The Omega, the official student newspaper of Thompson Rivers University, is set to relaunch with a special event on April 10th from 5 to 9 p.m. at Brown Family House of Learning, HL190. The Manager of The Omega, Sean Brady, and the Editor in Chief, Robert McAlaster, will be featuring the event to reflect on The Omega’s legacy, current role, and vision for the future.

“The Omega previously caters to an older audience with focusing on the hard news, but currently, we aim to shift our focus towards the students and make our content more engaging. As a part of this change, we implemented a complete redesign of the Omega, and we have introduced new content categories.” explained The Omega’s editor-in-chief, Robert McAllister.

All the attendees can catch up with Daniel Wesley’s live music and interactive booths, including the Photo Booth with Props, the DIY 3D Printing & Design booth and more. The Den will provide complimentary refreshments.

All TRU students, faculty, staff, and the Kamloops community are warmly invited to this special event to support Omega. The event highlights will stream live on the @theomegatru Instagram page and be shared on Omega’s official website.

For more information, please visit https://theomega.news  or contact 236-597-1592.

About Omega: The Omega is Thompson Rivers University’s independent student newspaper, covers the campus events, news, sports, arts and culture and more. The Omega aims to become the legacy at TRU that reflects the university’s values.

Contact:

Randi Chandrasekara

PR Manager

chandrasekaramudir20@mytru.ca

 250.234.6677

Distribution Plan

We plan to distribute the press release on different platforms for the Omega relaunch event on 10^th April 2025 to ensure all the attendees, including TRU students, faculty, staff and the Kamloops community. The main goal is to plan a distribution plan to reach the maximum audience and make awareness among the community through local journalists and local media outlets such as local radio stations and local news stations. In addition, using the distribution plan helps choose the right audience to reach the relevant audience. For example, The image newspaper is more applicable to the TRU audience. Therefore, to enhance audience engagement, using   TRU platforms such as newsletters, student emails, posters, banners, university bulletin boards, and campus social media platforms will be helpful. Additionally, we plan to reach out to the local Kamloops community and the city of Kamloops. Tourism Kamloops’ social media platforms and billboards will increase the chances of event coverage. The few target media lists we plan to distribute our press release on are:

Name	Information
CFJC Today	460 Pemberton Terrace Kamloops, BC V2C 1T5 kamloops-newsroom@pattisonmedia.com  (250) 372-3322
Castanet Kamloops	#102 – 635 Victoria Street Kamloops, B.C. V2C 2B3 tim@castanetkamloops.net 778-376-2151
Infotelnews.ca	Marshall Jones – Managing Editor 250-718-2724 E-Mail: mjones@infonews.ca
KamloopsBCNow	Email: News@KamloopsBCNow.com Telephone: 250-469-9626
Radio NL	Stingray Radio Inc. 611 Lansdowne Street, Kamloops, B.C.   V2C 1Y6 info@radionl.com 250-372-2292
Campus Radio CFBX	The X – Campus & Community Radio serving Kamloops, BC https://thex.ca/
TRU Newsroom	micyoung@tru.ca  250-828-5361
The Omega	editor@theomega.news 236-597-1592
TRU official Instagram and Facebook sites	@thompsonriversu and https://www.facebook.com/share/18keVJntT9/?mibextid=wwXIfr
TRU Newsletter	Media relations and communications communications@tru.ca
TRUSU	info@trusu.ca 805 TRU Way Kamloops, BC V2C-0C8 250-828-5289
TRU Marketing and Communications	Senior Marketing Strategist cjohnson@tru.ca
TRU Alumni	Andy Do, Alumni Relations Manager ndo@tru.ca 250-828-5498
Tourism Kamloops Marketing Offices	D – 1420 Hugh Allan Drive Kamloops, BC, Canada V1S 1L8 visitorcentre@tourismkamloops.com 1.250.372.8000
City of Kamloops	City Hall -7 Victoria Street West Kamloops, BC V2C 1A2 250-828-3311